Discover Novera

Canadian leader in the hair replacement industry since 1999

Who are we?

NovEra International is a distributor for hair loss prevention and correction centers in Canada, working in partnership with professionals offering services such as hair replacement, trichology and laser therapy. Our wide selection of quality products and tools combined with our personalized and experienced customer service make us the number one distributor in Canada
We offer training programs that contribute to the growth and market strength of our customers in a rapidly changing industry, ask our representatives about how we can help.

Our mission

NovEra International is one of the largest wholesalers of products and technologies dedicated to helping people suffering from hair loss in Canada and now the United States. With a full range of prevention and correction solutions, we also offer training programs for industry professionals in order to perfect their expertise in trichology, hair loss prevention and hair replacement.

Our history

Novera International was founded in 1999 by Sam Donofrio, who had been wearing a hair prosthesis for many years. With a long work experience in the financial sector, it is with passion and determination that he entered this industry to enhance the distribution offer to the Canadian market and reach more consumers. Over the years, the company has experienced a rapid expansion both in terms of the coverage of its territory, as well as in the supply of its products and services.

For the first decade, NovEra distributed mainly hair loss correction products such as wigs and hair prostheses, we hoped on the adventure of preventing hair loss in 2010 by incorporating trichology products and laser therapy to our offer.

The company embarked on a vertical integration process in 2018 by acquiring a Quebec manufacturer of trichology products

Our team

  • Sam Donofrio, Founder
  • Annie Donofrio, VP
  • Isabelle Emond, Sales representative
  • Sabrina Caverner, Customer Service
  • Sara Tanguay, Customer Service


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